Pre-racial • (pri-ray-shel) • adjective Definition - Before Race; a prioritization of the culture and existence that precedes racial divisions and classifications. The Sustainable Culture Lab’s emphasis on culture disrupts the conventional American discourse that seeks to elevate and legitimize notions of race. Racial divisions have defined America since colonization. Europeans distanced themselves from other “races” in America, and the separation of colonizers from people of color has been the foundation of our divided society. Regardless of whether we celebrate or denigrate the language of our normalized division, articulating our racialized language actually bestows legitimacy upon and further normalizes our systemic division.